PR firms should seize the opportunity to ‘get strategic’ with their clients The holy grail of the naughties (or the turn of the last century, if you prefer), Thought Leadership was momentarily surpassed by the…
Continue reading A Thought and Tongue-twister About Thought Leadership
Creative Directors have become ubiquitous amongst even the most boutique PR firms1. In part, their appointments reflect an industry maturing from an informal array of former journalists, networkers, copywriters and sales managers, towards a defined…
Continue reading Creativity – PR Firms Should Be ‘Precise’ About What They Wish For
Google made information ubiquitous so PR firms had to pivot towards ‘intelligence’; now social media is rendering traditional intelligence moot, so the industry has to adapt further Google killed the traditional PR firm; or more…
Continue reading Intelligence 2.0 and Minimising the ‘New’ Latency
A reality of agency life, especially large ones, is that not all client service work is considered equal Let me share a professional secret. Beyond prestige, brand names, billing potential and other measures of internal…
Continue reading Agency Life and the ‘Law of the Shiny Object’
In-house environments have become so intense that they are becoming increasingly dependent on agencies to decrypt and interpret the world for them Nearly twenty years ago, I spent a couple of years managing UK communications…
