Adfactors PR, founded in 1997, is the youngest firm among its top peers. It is also India's largest PR firm. A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.

Tag: Consumer polarisation

Published March 27, 2017 by Roger Darashah

Every Brand is a Consumer Brand, or it Very Soon Will Be

‘B2B – Consumer polarisation’ appears to be an inevitable side effect of big agency group think. Consumers are best left to be creative, track trends and drive cross-platform integration, leaving the financial crises and thought…

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