It’s not necessarily the informed or the expert who will determine the future of a brand; it could be everyone The more a person knows about a product, the more informed they are about its…
Tag: brand
‘B2B – Consumer polarisation’ appears to be an inevitable side effect of big agency group think. Consumers are best left to be creative, track trends and drive cross-platform integration, leaving the financial crises and thought…
Continue reading Every Brand is a Consumer Brand, or it Very Soon Will Be