From the shape of water to ‘pre-historic Internet’ Last weekend I visited the Louvre in Abu Dhabi. It was my first trip to the Emirate, here’s what I discovered: It can rain in the desert.…
Continue reading 5 Things I Learned from the Louvre in Abu Dhabi
A lighthearted look at Italy’s ‘Alternative’ credentials, and what brands can learn from them On paper, it doesn’t add up to much. It’s only just over 150 years old; its national language is spoken by…
Creative Directors have become ubiquitous amongst even the most boutique PR firms1. In part, their appointments reflect an industry maturing from an informal array of former journalists, networkers, copywriters and sales managers, towards a defined…
Continue reading Creativity – PR Firms Should Be ‘Precise’ About What They Wish For
As Adfactors PR turned 20, a look ahead at the next 20 years Year 2017 marked the 20th anniversary of Adfactors PR. So I thought that I’d share a few of my thoughts on what…
Google made information ubiquitous so PR firms had to pivot towards ‘intelligence’; now social media is rendering traditional intelligence moot, so the industry has to adapt further Google killed the traditional PR firm; or more…
Continue reading Intelligence 2.0 and Minimising the ‘New’ Latency
