Google made information ubiquitous so PR firms had to pivot towards ‘intelligence’; now social media is rendering traditional intelligence moot, so the industry has to adapt further Google killed the traditional PR firm; or more…
Continue reading Intelligence 2.0 and Minimising the ‘New’ Latency
What Spanish ‘Horas Intensivas’ Taught Me about Time Management Earlier in my career, I spent four years working in Barcelona managing the PR European mandate for one of HP’s businesses. After a decade in Paris,…
If PR firms aspire to deliver real consultancy, they should embrace some of the disciplines of the consultancy model It remains the final taboo across public relations; but we are a time-based industry. Just like…
Continue reading Public Relations in an Era of ‘Time Absolutism’
A series of technological and cultural shifts is combining to transform employees into brands’ principle advocates — or detractors Millennials’ attention (or lack of) span is notorious; particularly when it comes to reading information. Comscore…
