The world has moved on since 2003; PR firms that remain hooked on the ‘Carly Homily’ will not survive One of my formative professional experiences was managing Weber Shandwick’s European network supporting Hewlett-Packard’s (HP) b2b…
Continue reading The Phrase That Set the PR Business Back a Decade
Confederation of Indian Industry — Branding & Marketing Conclave 2018 Last month, I was kindly invited to speak at the above conference in Indore by the Confederation of Indian Industry. The audience included local entrepreneurs,…
Continue reading 9 Shifts in Marcoms and What Brands Can Learn from the World’s Noisy Neighbours
Few agency professionals publicly recognise the distinction; but only when they do, can true value be created for all parties One of the many differences between agency life within the world of advertising and public…
Continue reading What’s Good for the Client and Good for the Agency
Truth is no longer determined by factual accuracy, but by the number of ‘likes’ and ‘shares’ Last night (25 October ’18), I was a panelist at CII’s Critical Dialogue series ‘Marketing in a Post Truth…
The Reach of the Opinionated is More Powerful Than the Knowledge of the Expert Follower count is the new, post-modern doctorate. It’s worth more than academia, sporting prowess, or practical experience. That’s the only message…
