Truth is no longer determined by factual accuracy, but by the number of ‘likes’ and ‘shares’ Last night (25 October ’18), I was a panelist at CII’s Critical Dialogue series ‘Marketing in a Post Truth…
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The Reach of the Opinionated is More Powerful Than the Knowledge of the Expert Follower count is the new, post-modern doctorate. It’s worth more than academia, sporting prowess, or practical experience. That’s the only message…
The disintermediation of the media can be traced back to pre-history Today, content can reach a million people faster and more cheaply than at any time in history. The process has been a long but…
But PR has as much to learn from the world of marketing as vice-versa Last week, I was invited to summarise a discussion on how PR could secure a larger slice of the marketing budget.…
‘Audience-based’ programming is enjoying a renaissance My favourite example of ‘audience-based programming dates back over 60 years; in the 1950s, the then managing director of Guinness Brewery attended a shooting party (yes, those were the…