A marketing event with a press release attached, is not an integrated campaign. Sorry. The dust has settled on another Cannes, and the annual soul searching regarding advertising agencies’ monopoly of PR awards did not…
Adfactors PR Blog Posts
In food and beverage terms, the PR sector should always aspire to be a great restaurant and resist the temptation to be reduced to a simple bar Public Relations is the ultimate restaurant. In common…
Adfactors PR celebrates the Year of the AE They are the ‘last mile’ upon which all the strategic counsel and creativity depends; they are also the first port of call in the event of an…
The idea of ‘specialisms’ has come under increasing scrutiny, from world politics to sport. Why is the PR industry moving in the opposite direction? Specialists and experts have had a difficult few years. In 2016,…
Continue reading Public Relations and the ‘Cult of the Specialist’
Debate is Being Replaced by ‘Argument Lite’, and the Public Relations Industry is Poorer as a Result
The reasons behind the shift are numerous – and range from decreasing attention spans to unprecedented access to information – but the art of debate appears to be in serious decline. By debate, I’m not…