Adfactors PR, founded in 1997, is the youngest firm among its top peers. It is also India's largest PR firm. A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.

Month: April 2019

Published April 16, 2019 by Roger Darashah

Finding Your Personal ‘Big Circle’ and Other Thought Leadership Tips

Brands are like people, and vice versa Nearly a decade ago I launched LinkedIn’s ‘Brand You’ campaign across Europe. The idea proposed to the client (and executed by my agency at the time) was try…

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Published April 1, 2019 by Roger Darashah

The Apparent Demise of Influencer Marketing Does Not Invalidate the Relevance of Influencer Engagement

Or, why there is more to rugby than just kicking the ball One of the hottest ‘debates’ on Twitter at the moment is the decline and fall of one of marketing’s most acclaimed shiny objects…

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