A new generation of companies is challenging the ‘conglomerate discount’ logic; new communications strategies are required to highlight their benefits The virtues of advantages of being part of a large conglomerate have traditionally been restricted…
Continue reading Now Businesses from the US and Europe are Making a Virtue out of the Conglomerate
A marketing event with a press release attached, is not an integrated campaign. Sorry. The dust has settled on another Cannes, and the annual soul searching regarding advertising agencies’ monopoly of PR awards did not…
In food and beverage terms, the PR sector should always aspire to be a great restaurant and resist the temptation to be reduced to a simple bar Public Relations is the ultimate restaurant. In common…
Adfactors PR celebrates the Year of the AE They are the ‘last mile’ upon which all the strategic counsel and creativity depends; they are also the first port of call in the event of an…
