The reasons behind the shift are numerous – and range from decreasing attention spans to unprecedented access to information – but the art of debate appears to be in serious decline. By debate, I’m not…
Month: May 2018
It’s not necessarily the informed or the expert who will determine the future of a brand; it could be everyone The more a person knows about a product, the more informed they are about its…
The conflict at the heart of global accounts I was introduced to the Prisoner’s Dilemma while studying economics at university. It uses game theory to demonstrate the limits of so-called ‘rational’ decision-making; why two completely…