The idea of ‘specialisms’ has come under increasing scrutiny, from world politics to sport. Why is the PR industry moving in the opposite direction? Specialists and experts have had a difficult few years. In 2016,…
Continue reading Public Relations and the ‘Cult of the Specialist’
The reasons behind the shift are numerous – and range from decreasing attention spans to unprecedented access to information – but the art of debate appears to be in serious decline. By debate, I’m not…
It’s not necessarily the informed or the expert who will determine the future of a brand; it could be everyone The more a person knows about a product, the more informed they are about its…
The conflict at the heart of global accounts I was introduced to the Prisoner’s Dilemma while studying economics at university. It uses game theory to demonstrate the limits of so-called ‘rational’ decision-making; why two completely…
