January, 2018 | Adfactors PR Blog

Published January 31, 2018 by Roger Darashah

Communications in the Future; The Ability to Actually Persuade People will Become More Important, not Less

As Adfactors PR turned 20, a look ahead at the next 20 years Year 2017 marked the 20th anniversary of Adfactors PR. So I thought that I’d share a few of my thoughts on what…

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Published January 19, 2018 by Roger Darashah

Intelligence 2.0 and Minimising the ‘New’ Latency

Google made information ubiquitous so PR firms had to pivot towards ‘intelligence’; now social media is rendering traditional intelligence moot, so the industry has to adapt further Google killed the traditional PR firm; or more…

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Published January 16, 2018 by Roger Darashah

Watch Your Timeline!

Deconstructing the Holy Grail of ‘virality’ ‘And don’t forget to include viral videos…at least one per month’. I’m sure I’m not alone in shuddering when I receive such a brief. The PR equivalent of drafting…

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Month: January 2018

Communications in the Future; The Ability to Actually Persuade People will Become More Important, not Less

Intelligence 2.0 and Minimising the ‘New’ Latency

Watch Your Timeline!