As Adfactors PR turned 20, a look ahead at the next 20 years Year 2017 marked the 20th anniversary of Adfactors PR. So I thought that I’d share a few of my thoughts on what…
Month: January 2018
Google made information ubiquitous so PR firms had to pivot towards ‘intelligence’; now social media is rendering traditional intelligence moot, so the industry has to adapt further Google killed the traditional PR firm; or more…
Continue reading Intelligence 2.0 and Minimising the ‘New’ Latency