A series of technological and cultural shifts is combining to transform employees into brands’ principle advocates — or detractors Millennials’ attention (or lack of) span is notorious; particularly when it comes to reading information. Comscore…
Month: November 2017
Six realities from the management of global PR mandates that your global team probably doesn’t realise Following the insights of Mark Pinsent, published by a former colleague, last week[1], I was inspired to share a…
Continue reading Confessions of a Global PR Veteran; Just Don’t Tell the Global Team!
To paraphrase Bill Clinton’s ’92 campaign manager, CEOs are focused on their businesses; everything else – including communications – is considered subordinate to this end James Carville, one of Bill Clinton’s campaign managers during his…
PR’s increasing complexity is reflected by its ambiguity; we’ll still require an element of humanity to make sense of it all So, the account executive’s days are numbered, are they? A combination of artificial intelligence…