Indian internet penetration far exceeds english print media circulation

February 9th, 2009 |  by madan bahal 

While there is no current authentic data on the number of internet users, all available figures point to an internet penetration of well over 5% of India’s population of about 1.1billion.

By contrast the total circulation of all English newspapers and magazines in India stands at about 13 million copies – a little over 1% of the Indian population. The English print media circulation has now stagnated for a long time while the regional media, television and internet have grown substantially.

There is an important lesson for PR planners in these statistics.

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One Response to “Indian internet penetration far exceeds english print media circulation”

  1. Yatharth Goel Says:
    February 9th, 2009 at 11:08 pm

    Just a thought,

    5% of India’s population = 55 million

    total circulation of all English newspapers = 13 million

    total readership of all English newspapers = 13 million * 4(assumed multiple) = 52 million

    Can we compare the readership and penetration
    instead of circulation and penetration ?

    Is the multiple of 4 for computing readership justified?

    - PR student

 

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