Pricing models for compelling content are becoming sustainable, but what about a market for genuinely ‘clean feeds’? This week a subscription-based dating service went straight to the top spot of App Store’s highest grossing category,…
Continue reading What Tinder Reveals About the Price (and Value) of Privacy
A close examination of PR plans and proposals would reveal to what degree we are really adapting our thinking to new times and environments In 1997 – the year of Adfactors PR’s foundation – I…
Continue reading Would a PR Practitioner from 1997 Feel at Home in 2017?
The inexplicable lure of ‘another place’ In the hierarchy of social interaction, physical proximity appears to be sliding down the list. Maybe it’s a generational thing; but why would a phone call or a social…
Continue reading Why Would So Many of Us Prefer to be Somewhere Else?
A reality of agency life, especially large ones, is that not all client service work is considered equal Let me share a professional secret. Beyond prestige, brand names, billing potential and other measures of internal…
Continue reading Agency Life and the ‘Law of the Shiny Object’
Differences of opinion within the shareholding community and the boardroom are an inescapable part of doing business; PR agencies should be prepared During the first few weeks of my first assignment in India (in 2012)…
Continue reading ‘Activism’ is Not Always a Synonym for ‘Crisis’ in the Boardroom
