Brands are like people, and vice versa Nearly a decade ago I launched LinkedIn’s ‘Brand You’ campaign across Europe. The idea proposed to the client (and executed by my agency at the time) was try…
Continue reading Finding Your Personal ‘Big Circle’ and Other Thought Leadership Tips
Or, why there is more to rugby than just kicking the ball One of the hottest ‘debates’ on Twitter at the moment is the decline and fall of one of marketing’s most acclaimed shiny objects…
PR firms should seize the opportunity to ‘get strategic’ with their clients The holy grail of the naughties (or the turn of the last century, if you prefer), Thought Leadership was momentarily surpassed by the…
Continue reading A Thought and Tongue-twister About Thought Leadership
PR agencies are organisms in their own right; they, too, are subject to the laws of evolution I’ve just completed a number of seemingly unrelated books, across which there appears a singular theme. Leonardo Da…
Holmes Report Podcast: Former CEO of WPP Group Inadvertently reveals his real consideration of the industry https://www.holmesreport.com/latest/podcast/article/podcast-sir-martin-sorrell I’ve just got round to listening to a Podcast of Sir Martin Sorrell’s discussion at this year’s PRovoke…
Continue reading ‘No Fundamental Difference Between Agencies’; Only If You Think So, Sir Martin!
