Few agency professionals publicly recognise the distinction; but only when they do, can true value be created for all parties One of the many differences between agency life within the world of advertising and public…
Continue reading What’s Good for the Client and Good for the Agency
Truth is no longer determined by factual accuracy, but by the number of ‘likes’ and ‘shares’ Last night (25 October ’18), I was a panelist at CII’s Critical Dialogue series ‘Marketing in a Post Truth…
The Reach of the Opinionated is More Powerful Than the Knowledge of the Expert Follower count is the new, post-modern doctorate. It’s worth more than academia, sporting prowess, or practical experience. That’s the only message…
The disintermediation of the media can be traced back to pre-history Today, content can reach a million people faster and more cheaply than at any time in history. The process has been a long but…
But PR has as much to learn from the world of marketing as vice-versa Last week, I was invited to summarise a discussion on how PR could secure a larger slice of the marketing budget.…
