The Reach of the Opinionated is More Powerful Than the Knowledge of the Expert Follower count is the new, post-modern doctorate. It’s worth more than academia, sporting prowess, or practical experience. That’s the only message…
Adfactors PR Blog Posts
The disintermediation of the media can be traced back to pre-history Today, content can reach a million people faster and more cheaply than at any time in history. The process has been a long but…
But PR has as much to learn from the world of marketing as vice-versa Last week, I was invited to summarise a discussion on how PR could secure a larger slice of the marketing budget.…
‘Audience-based’ programming is enjoying a renaissance My favourite example of ‘audience-based programming dates back over 60 years; in the 1950s, the then managing director of Guinness Brewery attended a shooting party (yes, those were the…
A new generation of companies is challenging the ‘conglomerate discount’ logic; new communications strategies are required to highlight their benefits The virtues of advantages of being part of a large conglomerate have traditionally been restricted…
Continue reading Now Businesses from the US and Europe are Making a Virtue out of the Conglomerate